(The collectives projects of territorial development and the multifuncionality of agriculture: a study on Campina Grande urban area). After identifying the territorial dynamics of Borborema region in Paraíba State, the authors analyse and discuss two interconnected (the Union Pole and of the Associations of Borborema Region and the Sustainable Development Forum of Borborema Region), with the intention of understanding the existing relation between the collective action of territorial development and the multifuncionality of agriculture. The conclusions of the research focus on the poor relationship between these actions and the strategies of valorisation of multifuncionality of family agriculture its difficulties to break the exclusion process in the rural region.