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Trademarks, geographical indications and environmental labelling to promote biodiversity: The case of agroforestry coffee in India

Marie-Vivien D., Garcia C.A., Kushalappa C.G., Vaast P.. 2014. Development Policy Review, 32 (4) : p. 379-398.

The district of Kodagu, also called Coorg, in the Western Ghats of India produces 2% of the world's coffee, the expansion and intensification of which have reduced the forest cover by more than 30% in 20 years. Innovative actions are therefore urgently required to link economic development and biodiversity conservation, and stakeholders are exploring three strategies to add value to coffee from Coorg and prevent further biodiversity erosion: registration of trademarks; geographical indications; and environmental certification, via eco-labels. This article analyses their respective strengths and weaknesses and discusses the synergies between them. (Résumé d'auteur)

Mots-clés : protection de l'environnement; impact sur l'environnement; agroforesterie; biodiversité; marque commerciale; certification; Étiquetage des produits; provenance; label de qualité; coffea; inde

Thématique : Composition des produits alimentaires; Commerce, commercialisation et distribution; Conservation de la nature et ressources foncières; Systèmes et modes de culture; Economie de la consommation; Production forestière

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