The third international seminar on banana held by AEBE in Guayaquil, Ecuador, at the end of January 2006 was the occasion for Latin American producers to show that they are present on all fronts - from agronomy to marketing by way of the social aspects. They clearly intend to profit unreservedly from the new situation in Europe. Stimulated by exceptional high international prices as a result of temporary decrease in the volumes available, producers are becoming euphoric to the extent of losing their minds.