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Consumer testing of boiled yam in rural and urban areas in Nigeria. Understanding the drivers of trait preferences and the development of multi-user RTB product profiles, WP1, Step 4

Madu T., Okoye B., Ukeje B., Onyemauwa N., Ofoeze M., Fliedel G., Adinsi L., Bechoff A.. 2022. Umudike : RTBfoods Project; CIRAD, 18 p..

DOI: 10.18167/agritrop/00635

The consumer testing for boiled yam was conducted in rural and urban areas of Ebonyi State, South-East Nigeria with 300 consumers including 37% women and 63% men. The variety names included: TDA 1100477, TDA 1100203, TDR 1100497, and TDR 11/0010. The urban areas were Onueke and Abakaliki; rural (Amagu Izzi and Umuebe Ezzamgbo) and a small town (Nkwagu). The most liked product samples was TDR 1100497 and this was explained by its good aroma, attractive appearance and hard texture. Sample TDR 11/0010 that was described as having the following characteristics: “sweet taste”, “heavy weight”, “smooth”, “high in starch”, while TDA 1100203 that was considered “easy to swallow”, “moderately soft”, “easy to break”, “with no spot”. The least liked was TDA 1100477 which was described as not having positive attributes. The less preferred traits in this study include: “dull/dark colour”,” threadlike lines” and “dark spots”, “texture too soft”, and “bad odour”.

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