What do the export markets and local demand represent in terms of product, relative importance and quality and price requirements? The products can be classified according to the following typology: dual market products (rice, maritime products, etc.); export products (coffee, tea, rubber, etc.); and little-exported products (fruits and vegetables, meat, etc.). The localisation and nature of the companies according to the outlets are outlined. Comparing markets, in terms of value and tonnage, places the importance of exports into context with regard to the domestic market: agricultural exports represent about 10% of total production and half as much as the domestic market in value. After 1990, agricultural exports increased considerably but since 1997, slowing growth has been followed by a fail. The share of rice is failing whereas that of maritime products is rising (each product represents about 30% of exports). The volatility of international markets is illustrated by the evolution of rice and pork exports. At the same time, imports are experiencing an increase which could result from the freedom of trade in the ASEAN framework. The opportunities for domestic and foreign markets are finally compared in terms of quality and price demands for both rice and pork. The domestic markets can constitute a pre-exportation test, even if the quality demands are not always similar.