To satisfy Indian consumers¿ rising demand for milk products, Indian breeders will have to boost their production rapidly, especially through improved feeding practices. Many experts point out that currently used crop by-products will not be sufficient to meet increasing feed requirements from cow and buffalo herds and that it will be necessary to turn to grains such as wheat and maize. But other experts think that grain will not be enough and that the increasing animal consumption of grain will affect human consumption, unless India decides on massive grain imports, putting pressure on the world grain market. The present survey carried out in two districts of Haryana showed that grain was not an essential feed for cattle and buffaloes, and that improving cotton and mustard by-products, and green fodder had great potential. A second finding was that wealthier farmers tended to underuse the genetic potential of milk cows and buffaloes. Moreover, biotechnical management of the herd, in particular the feeding system, was closely related to the socioeconomic management of the family farming system; family strategies aimed at ensuring sufficient milk production for the family in larger farms and to provide a regular income in smaller ones. This paper also stressed out the need to design, implement, and monitor development programs that integrate sociocultural and, especially, gender issues, to facilitate technological innovation with respect to forage storage.