The world avocado market demonstrated once again during the last season that it was not affected by the down-turn, at least that of growth of consumption. World trade reached a record level at more than 860 000 t, an increase of 100 000 t in comparison with the preceding season! The quantities traded at world scale have thus more than doubled since 2003 thanks to an average annual growth of some 10%. If the market continues to be as strong in the coming seasons, the symbolic threshold of 1 million tonnes should be crossed in 2014-15. The betting is open!