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Cirad

The European avocado market 2011-12. A silent revolution?

Imbert E.. 2012. Fruitrop (English ed.) (203) : p. 31-40.

With supply little changed in comparison with the preceding season, market shares practically stable in the supplier countries and consumption steady in most EU countries, the 2011-12 season does not seem very exciting at first sight! But attentive analysis reveals movements, some of which are very important. FruiTrop provides a review of what might be a silent revolution.

Mots-clés : avocat; marché; qualité; circuit de commercialisation; marketing; mûrissage; pays de l'union européenne

Article (c-notoriété en attente de mise à jour)

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