Local news encouraged furniture exports to China in a big way. The Chinese furniture market potential is not trivial. China®s domestic furniture consumption has grown double-digit on a yearly basis and in 2010, the consumption was equivalent to the US domestic market. Malaysia®s furniture export to China increased from RM40.9mil in 2009 to RM50.2mil in 2010, a growth of 23% within a year. In turn, with 7 billionsone fifth of the world®s population, China®s annual GDP growth rate has reached a double- digit in recent years while many developed countries are struggling with various economic problems. The shift from western to eastern market seems unavoidable.