To date, available information on the herbal industry in Malaysia is less streamlined and coordinated. There is a need for a database containing comprehensive information on the herbal industry in Malaysia. To meet this aspiration, studies on herbal industry value chain is important. This book is written based on a study conducted from 2014 to 2016 with four main objectives: (1) To develop a database on the herbal chain players, (2) To identify the demand and supply of raw materials and products of herbal products, (3) To identify the gaps in the landscape of the herbal industry, and (4) To identify the issues and challenges in the herbal industry. This study used two approaches, namely qualitative and quantitative, involving primary and secondary data collection. Secondary data on the list of registered herbal chain players was obtained from Department of Agriculture (DOA), Malaysia External Trade Development Corporation (MATRADE), Ministry of Science, Technology and Innovation Malaysia (MOSTI), SME Corp Malaysia, Federal Agricultural Marketing Authority (FAMA), National Pharmaceutical Regulatory Agency (NPRA), Farmers' Organization Authority (Lembaga Pertubuhan Peladang, LPP), Federal Land Development Authority (FELDA), Halal Industry Development Corporation (HDC) and FRIM. Based on the baseline information, an extensive survey using questionnaire was conducted from 2 September 2014 to 15 January 2015 to gather information on the distribution and status of the chain players in the herbal industry in Peninsular Malaysia. This extensive survey identified, and marked using GPS, a total of 6545 herbal industry players ranging 6200 to 6900 at 95% confidence. It includes five categories of player, namely planting material supplier (PMS), cultivator, producer, wholesaler and retailer in Peninsular Malaysia. A detailed survey was subsequently conducted from 10 March till 31 July, 2015 using stratified sampling method to obtain detailed information from herbal chain player