With an output of 250,000T, Cameroun is the fifth cocoa producer in the African continent. The provision of support services for cocoa sectors experienced a transformation at the beginning of the 90's. In fact, with liberalization, the cocoa sector suffered from the effects of the disengagement of the State when it came to production and post-harvest support, and in the regulation of the cocoa market and prices. A decline in cocoa quality and production volumes has resulted from this situation. In this paper, we focus on the emergence of innovation support services dedicated to supporting the improvement of cocoa quality and sustainability. We conclude by identifying the main challenges and opportunities for the development of these new services, with a holistic and systemic approach that includes social, technical and organizational dimensions.