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Empowering small businesses through IP: Developing support strategies for geographical indications or collective trademarks in the post-registration period. IG mel de Aroeira do Norte de Minas – Brasil/Aroeira honey from Northern Minas - Brazil. Final Report

Oliveira Linder M.. 2024. Montpellier : CIRAD, 23 p..

The "Mel de Aroeira do Norte de Minas" Geographical Indication (GI) project aims to strengthen governance, improve management managing organization, CODEANM. This final report provides a comprehensive overview of the project's activities, outputs, and outcomes over a six-month implementation period, while addressing key challenges and offering recommendations for future initiatives. The report is organized as follows:Introduction This section outlines the project's background, goals, and the strategic importance of the Aroeira Honey GI for the Northern Minas Gerais region. It also highlights the rationale for focusing on governance and management, given the constraints of time and resources, while emphasizing the need for future projects to address traceability, ecological sustainability, and marketing.Project Activities Overview The report details the three phases of the project—Preparatory Activities, On-Site Activities, and Remote Activities. Each phase is described in terms of key tasks, including stakeholder engagement, field visits, workshops, and the collaborative development of an action plan.Project Outputs and Outcomes This section presents the main deliverables, such as workshops on governance and management, and an action plan. Outcomes include enhanced awareness of governance issues, renewed stakeholder commitment, and a new perspective on domestic market opportunities.Challenges and Recommendations The report addresses the challenges encountered, such as communication gaps, stakeholder mobilization difficulties, and resource limitations. Recommendations include extending technical and financial support, fostering better communication strategies, and aligning the GI with public policies.Conclusions The concluding section reflects on the achievements and lessons learned, emphasizing the transformative potential of GIs as tools for rural development. It advocates for sustained efforts to build on the project's progress and expand its impact through future

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