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D 5.3.2.1. Initial report on sensory and African consumer acceptance for Group 1. Project AFTER “African Food Tradition rEvisited by Research”

Adinsi L., Ahmed Z.S., Akissoé N.H., Amengor M., Amoa-Awua W., Anihouvi V., Annan T., Anyebuno G., Bechoff A., Bennett B., Dalodé-Vieira G., Declemy A.L., Diako C., Dzomeku M., Fliedel G., Hassan-Wassef H., Hounhouigan J.D., Obodai M., Oduro-Yeboah C., Ofori H., Owusu M., Pallet D., Sacca C., Aati Shahat A., Keith I., Tomlins K.I., Tortoe C.. 2012. s.l. : Projet AFTER; Union Européenne, 73 p..

The sensory profiles and acceptability of Akpan, Gowe, Akpan and Kishk Sa'eedi were tested using a focus group discussion, a quantitative descriptive panel and consumer panels comprising African and/or European consumers as indicated in the table below. It should be noted that consumer testing of Kishk Sa'eedi was delayed because of the current social unrest in Egypt. The number of consumers interviewed by product and country is summarised in the table below. Consumer Class (and number): Country Benin Product Akpan African: 103Non-African74 Country Ghana Product Kenkey African: 110 Non-African90 Country Benin Product Gowe African: 141Non-African- Country Egypt Product Kishk Sa' eedi : African- Non-African- Sensory testing indicated that for each product, the sensory profiles widely differed. This was influenced by the raw material (Kenkey, Gowe, Akpan, KS), process (Kenkey, Akpan and KS) and addition of sugar/milk (Akpan and Gowe). The products also differed according to acceptance. Akpan - African and non-African consumers behaved differently with respect to acceptability. Europeans generally had a lower acceptability of Akpan products compared to Africans. This was probably due to the fact that most Europeans were not familiar with the product since when Europeans did report consuming Akpan, there were no differences in acceptability. Consumers' acceptance was significantly associated with fermented odour and milky taste. African consumers were more sensitive to the thick/concentrated texture and cereal taste whilst Europeans were more positively influenced by sweet taste but negatively by acidic taste. Kenkey – African and non-African consumers differed in acceptance of Kenkey. Non- African consumers mostly preferred the white kenkey and to a lesser extent banku. Ghanaian consumers generally liked all of the samples or preferred banku. Sensory attributes important for the white likers were whitish colour, fruity odour, smooth and non-sticky texture, a less sour p

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